In the marketing world, they love to ask that question. When you are strategizing about how to position your product in the marketplace, marketing experts will lob that one back at you. They ask because they know the end user, the customer, is going to ask the same thing when they see advertisements and consider purchasing the product. I recently asked myself the same question, but it wasn’t about a product, per se. It was about my health and I asked it when I got my blood